Six cyclists in Norway were sent to hospital on Friday after drinking a
soap detergent they thought was a sports drink.
The makers of "Omo", a clothes washing detergent, are now considering
changing their labeling after accidentally poisoning the unsuspecting
riders participating in the “Fredagsbirken” race in Rena, near Oslo . The
product was available as part of a sampling campaign by Lilleborg,
sponsors of the event.
All competitors were given a free sample of “Omo Aktiv & Sport”,
together with their starting numbers before the race.
The race was interrupted several times as six cyclists had to be sent to
the emergency ward of the nearby hospital after having drunk what they
believed to be a sports drink. It was in fact the detergent.
Anne Gjemdal, head of information at Lilleborg, said: “We thought it was
obvious from the label that it is a detergent, but considering what has
happened, we will re-evaluate if the labeling is good enough. The
product is labelled according to strict regulations.”
Gjemdal added: “We are deeply sorry that people have mistakenly thought "Omo" was a sports drink. We
hope those affected [by the misunderstanding] are well taken care of.”
Race organizers said the "Omo" samples were clearly labelled as
detergents and cyclists were told not to mix the liquid with their
drinking water. After the incident, they put up large posters to avoid
the same mistake being made by others.
Ingunn Rønningen Kleven of the “Birkebeiner” bicycle ride said:; “Since
this clothes washing detergent is especially developed for training
clothes, we thought it would be relevant to give it to our contestants.
“They could use it to wash their training clothes after the event.” Jo Gunnar Ellevold, head of “Birken”, said that the organizers called the Poisoning Information Center on learning some of the contestants had drunk detergent. Ellevold said: “We were informed that it is not dangerous to one’s health to drink around a deciliter of detergent. It produces some foam and it is natural that one will experience some discomfort for a time after drinking it.” According to the user instructions, one should drink two to three glasses of water or milk, then contact a doctor if the detergent is drunk.
Gjemdal added: “We are deeply sorry that people have mistakenly thought "Omo" was a sports drink. We
hope those affected [by the misunderstanding] are well taken care of.”
Race organizers said the "Omo" samples were clearly labelled as
detergents and cyclists were told not to mix the liquid with their
drinking water. After the incident, they put up large posters to avoid
the same mistake being made by others.
Ingunn Rønningen Kleven of the “Birkebeiner” bicycle ride said:; “Since
this clothes washing detergent is especially developed for training
clothes, we thought it would be relevant to give it to our contestants. “They could use it to wash their training clothes after the event.” Jo Gunnar Ellevold, head of “Birken”, said that the organizers called the Poisoning Information Center on learning some of the contestants had drunk detergent. Ellevold said: “We were informed that it is not dangerous to one’s health to drink around a deciliter of detergent. It produces some foam and it is natural that one will experience some discomfort for a time after drinking it.” According to the user instructions, one should drink two to three glasses of water or milk, then contact a doctor if the detergent is drunk.
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