Lately, he's been in Los Angeles. He learned that the food truck business was booming there and saw an investment opportunity. So he created an Italian cuisine food truck called The Prince of Venice, which is one of his formal titles, and painted it with the colors of the House of Savoy. The Telegraph reports:
“I came to Los Angeles six months ago for an event and I realized there were various Mexican and Asian food trucks around, “ the prince told Italian magazine, Chi, in an interview.
“I thought ‘why don’t I try it?’ With a food truck with fresh Italian pasta that is loved around the world.” […]
The would-be heir, who was born in Geneva and is married with two children, says his new business is flourishing and he’s relishing the role.
He has hired a chef, Mirko Paderno, and sells dishes like fettucine with shrimp and clams or linguine with truffles for as little as $15.
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