Pickup trucks customized to spew black smoke into the air are quickly becoming the newest weapon in the culture wars.
"Coal Rollers" are diesel trucks modified with chimneys and equipment
that can force extra fuel into the engine causing dark black smoke to
pour out of the chimney stacks. These modifications are not new, but as
Slate's Dave Weigel pointed out on Thursday,
"rolling coal" has begun to take on a political dimension with pickup
drivers increasingly viewing their smokestacks as a form of protest
against environmentalists and Obama administration emissions
regulations.Last month, Vocativ noted many coal rollers focus their fumes on "nature nuffies," or people who drive hybrids, and "rice burners," or Japanese-made cars.
"The feeling around here is that everyone who drives a small car is a liberal," a roller named Ryan told Vocativ. "I rolled coal on a Prius once just because they were tailing me."
Weigel spoke to a seller of coal rolling customization equipment who described why some drivers see spewing smoke as a political protest.
"I run into a lot of people that
really don’t like Obama at all," the salesperson said. "If he’s into
the environment, if he’s into this or that, we’re not. I hear a lot of
that. To get a single stack on my truck—that’s my way of giving them the
finger. You want clean air and a tiny carbon footprint? Well, screw
you."
With this explosion in online
attention, the battles between coal rollers and their environmentalist
enemies are playing out in social media pages, Youtube videos and
internet comment sections. Many of the rolling coal Facebook pages
feature memes that mock hybrid
drivers and liberals. Coal rollers have also posted videos showing their
trucks blasting more environmentally-efficient cars with smoke.
Opponents of the practice have also taken to the internet. Weigel noted "a mid-June surge of comments"
from progressives attacking coal rolling social media pages in the wake
of the Vocativ article. In 2012, one outraged Youtuber posted a video
entitled "Victim Of Coal Rolling" that showed a pickup shooting fumes at his car.
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